With the mobile penetration across India, marketing through SMS is the best way of propagating your product, services & brand in the most effective and economical manner. Branded Bulk SMS today has application in every possible industry and the productive use of this service is infinite and limited to only one's imagination.
Bulk SMS Solution for Mass promotions. (Wide database range available).
Branding Solution through SMS.
Applications Integration with SMS via Transaction API.
White Labeled SMS Solution.
Customized Application Development if needed.
DLT Registration Compulsory for Sending any kind of SMS in India with Registration Header (SENDER ID) and Templates.
Promotional sms for Marketing and Branding. (Premium gatetway and semi premium gateway available)
Template based Transaction sms for transactional or informative messages.
Virtual number facility (OPT IN) for service clients to send sms on dnd and nondnd mobile nos with sender id. (for the clients with registered client database)
10 digit long code utility rent on monthly basis.
5 digit short code utility rent on monthly basis.
10 digit miss call services (incoming and outgoing)
International sms (All Country as per exact needs provided.)
Bulk SMS Promotional Type with Numeric Sender ID , Delivery to NonDND.
Bulk SMS Promotional Type with 6 Character Sender ID as Header.
Bulk Transaction SMS Service Type with Headers as 6 Character Sender ID.
Bulk Promotional Message with SIM Based NonDND Delivery.
As per the latest mandate, all Service Explicit (SE) messages must be delivered strictly within the permissible time window of 10:00 AM to 9:00 PM.
Any SE messages submitted outside this time window will be automatically rejected by the system.
This change are implemented on 31st October 2025 at 00:00 hours on the TrueConnect DLT platform, in compliance with TRAI regulations and in line with the agreement all the TSPs.
We request you to align your message submission schedule accordingly to avoid delivery failures.
Please also note that DLT error code 651 will be relayed for messages submitted outside the permissible time (i.e., during DND hours).
SMS Gateway Strength enough high for instant delivery of sms.
10 am to 8 pm Customer Support Center.
We provide DND cleared subscribed premium wide data range for advertising.
We provide Web Integration, Application Integration and customized application development.
We provide HTTP & XML API for user development
We have desktop based application and Web Based application for Bulk SMS Sending with various features such as sending variable data, sending data through excel, sms scheduling, group maintenance, etc.
We provide log reports online for the messages.
Minimum SMS failure ratio.
DND Recredited in Your sms A/C so Saving sms Loss
Nice Categorized Database Support for Marketing.
SIM BASED SMS Available for promotional activities without Templates.
This is to inform you of an important regulatory update issued by the Telecom Regulatory Authority of India (TRAI), impacting all customers using TrueConnect Jio DLT services for SMS delivery and SMS template registration on the DLT platform
As per the latest TRAI direction, all Principal Entities, at the time of registration of content templates which contains variables, have to mandatorily label these variables under appropriate tags as provided in the content template registration module. This had been introduced to curb any misuse of these variable place holders.
All the relevant details to this Direction are available in the TRAI press release as given on "https://trai.gov.in/sites/default/files/2025-11/PR_No.133_of_2025.PDF" and also in the Direction document available on the link "https://trai.gov.in/sites/default/files/2025-11/Directions_18112025.PDF" for your ready reference.
All variable fields used in SMS templates must now be pre-tagged with a defined data type and purpose. Only the data–type permitted by the selected tag can be populated at the time of submission of your traffic.
| Tag | DLT Tag | Max Length | Purpose / Example | Validation & Scrubbing Rules |
|---|---|---|---|---|
| #number# / #numeric# | #num# | 40 | Numeric values | Must contain digits only. No alphabets or special characters allowed. |
| #url# | #urg# | 120 | Web link placeholder, e.g. "Track order: #url#" | Must be validated with registered CTA under Static, Dynamic, or Short URL. |
| #urlott# | #uro# | 120 | Web link placeholder, e.g. "Download App: #urlott#" | Must be validated with registered CTA under OTT or APK. |
| #cbn# | #cbn# | 3-14 | Call-Back number placeholder, e.g. "Call #cbn# for support" | Must be validated with CTAs registered under Number (Mobile, Landline, or Toll Free). |
| #email# | #eml# | 40 | Email placeholder, e.g. "Write to #email# for help." | Must match a valid email regex. |
| #alphanumeric# | #alp# | 40 | Mixed values (ticket IDs, booking IDs), e.g. "Booking ID: #alphanumeric#" | Letters and numbers allowed. Special characters may be allowed as per rules. Length validation required. Maximum 40 characters allowed during scrubbing. Can't start with www, http and https |
Align your technical and campaign teams to ensure ongoing compliance for all future SMS communications
Considering the criticality of the above, please ensure to Register new templates with variables all tagged and align your technical and campaign teams to ensure compliance for all future SMS communications.
SE templates to Promo templates:
Timeline
From 14th July, 2026
This is a regulatory mandate, and timely compliance is essential to avoid any disruption to your SMS services.
| QUANTITY | CATEGORY | RATE PAISA | VALIDITY |
|---|---|---|---|
| 50,000 | Promotional (Premium Gateway NUMERIC ID) | 16 | 12 Months |
| 1 LAC | Promotional (Premium Gateway NUMERIC ID) | 14 | 12 Months |
| 5 LAC | Promotional (Premium Gateway NUMERIC ID) | 13 | 12 Months |
| 1 LAC | SIM Based DND allowed | 14 | 12 Months |
| 5 LAC | SIM Based DND allowed | 12.5 | 12 Months |
| 25,000 | Transaction | 20 | 12 Months |
| 50,000 | Transaction | 18 | 12 Months |
| 1 Lac | Transaction | 17 | 12 Months |
| 5 Lac | Transaction | 16 | 12 Months |
| 1 | Long Codes 10 DIGIT ( Min 3 Months ) | 3500 Rs. / Month | 12 Months |
| 1 | Short Codes 5 DIGIT ( Min 3 Months ) | 3500 Rs. / Month | 12 Months |
| 1 | Missed Call Option for OPT in. | 3500 Rs. / Month | 12 Months |
| 25 Lac | Transaction | 14 | 12 Months |
Send messages to any country
Supports gaming SMS
Promotional and business messaging
High-speed delivery
Competitive pricing
SPA & Wellness
Gaming
Share Market
And more
No sender ID approval required
8-digit numeric sender ID
Quick activation
Reliable delivery
24×7 technical support
| Company Name | Quantity | Price |
|---|---|---|
| India | 1 LAC | 18 p |
| Rest Europe | 50000 | 1.9 Rs. |
| Australia and other | 50000 | 3.25 Rs. |
Bot Name (name that is visible to the end-user)
Brand Name
Bot Logo – 224x224 pixels (visible to the end-user)
Bot Banner – 448x1440 pixels JPEG (visible to the end-user in message background)
Short description of the bot (100 words)
Primary Phone numbers and its label (e.g. Contact Us)
Primary Email Address and its label (e.g. Email us)
Primary website and its label (e.g. Home Page)
Specify a colour for your agent with a minimum 4.5: 1 contrast ratio relative to white for your Header line display. (default will be gray)
Terms of use URL - (RCS and SMS should be mentioned, if not, we will add default from our end)
Privacy Policy URL - (RCS and SMS should be mentioned , privacy policy link of your website , or default we will add )
Messaging will be in TEMPLATE FORMAT only with Approval time upto 1-2-3 days as per policy by Google.
Full Name
Designation
Mail ID
Mobile Number
Company PAN and GST
Mobile device before 2022 and Ios won't receive the messages and *no credit shall be deducted* from Balance.
Iphone will not receive any RCS , till it will be allowed in 2024 Upto 31 December after policy declared by APPLE.
Media size - Video mp4 - upto 5 Mb / PDF and Image upto 1 Mb.
Text - 2000 char limit.
Buttons total allowed - 3 - CALL / VISIT / INTERESTED.
Messaging will be in TEMPLATE FORMAT only with Approval time upto 6 Hours to 1-2-3 days as per policy by Google.
Sample is attached for your reference. - Click Here
A general text message and one media in captions and one button.
A general text message and one media and one button and Reply chatbox working.
Crousoul Templates possible with 10 different images allowed and text under caption with different buttons for each.
Only 4 max promotional messages allowed in a month by Google on one mobile number. If client replies with YES INTERESTED than 6 messages can be allowed by Google. If client blocks the message content, than Google will not be able to deliver on same number but charges will be deducted.
| QUANTITY | CATEGORY | RATE PAISA | VALIDITY |
|---|---|---|---|
| - | Brand Annual Registration | 12,000 INR | - |
| - | Maintenance Fee |
12,000 INR (which is payable to the Operator.) |
Process can take upto 15 days |
| 1 LAC | Per Message | 30 paisa | Validity till Google supports |
| - | Incoming and reply cost | 35 paisa | After 24 hrs |
| 5 Lac | - | 29 paisa | - |
| QUANTITY | CATEGORY | RATE PAISA | VALIDITY |
|---|---|---|---|
| 1 Lac | - | 25 paisa | - |
Name of the enterprise & Entity ID
Business Spoc Email id | Mobile Number
Billing & Communication address
Business | Technical | Legal contact details
GST identification | CIN | PAN (soft copies also)
Name of the Brand to be displayed
Brand logo (227X227) in PNG format
2 VMNs or Mobile No or IVR per brand
Note: If provide mobile numbers need to provide ownership proof.
For ex: If its Jio number then go to myjio app and share the profile screenshot.
Message template | Content details
IPs to be whitelisted (If required)
TrueCaller Pre-requisites : Download Form for the True Caller Onboarding and send us